![]() Thanks to favorable feedback and gut intuition, conversations crept up about Flow foam being featured in the upcoming Under Armour Curry 8 - a shoe set to release at retail roughly 18 months after that post-Finals workout. ![]() 1 guy in the experimental foam until you’re ready to do it,” Curry Brand GM Ryan Drew admitted to Boardroom. With Steph coming off a Finals loss and slipping sales traction in the market, both the baller and the brand took a risk and crossed their fingers. As they say, desperate times call for desperate measures. In a sense, it was meant to compete with Adidas Boost and Nike React in the transcendent running and training category.Ĭurry is both curious and a figurehead for Under Armour, making him the perfect candidate to beta test the technology for basketball, despite its original purpose. Intended for running, the futuristic foam created by Dow Chemical and Dupont had aspirations of shaving mile times on the track and moving units at the mall. That summer, while working out tirelessly and wear-testing upcoming products, the team at Under Armour presented Steph with their next innovation: Flow foam. With the future uncertain and his back against the wall, Curry did what he always did. Rather, he’d lost his two top running mates to injury and trade winds. ![]() Losing to the Toronto Raptors in the 2019 NBA Finals, the Golden State golden boy lost more than just a chance to three-peat. (Photo by Santiago Mejia/San Francisco Chronicle via Getty Images) Stephen Curry exits following Game 6 of the 2019 NBA Finals. Closing out Oracle Arena, his home away from home and the place he became a superstar, the perfect going away party was unceremoniously spoiled by visitors from The North. Over the course of his NBA ascent, everything had seemingly gone to script until his fifth straight trip to the NBA Finals in 2019. It’s Lonely in the Labĭating back to his days at Davidson, Curry’s journey is a screenplay that Walt Disney couldn’t write.įrom underrated and undersized to the people’s champ, Steph overcame the odds to change the game, inspire others, and make his family proud. It was that setback in 2019 that set the foundation for revising the future of Steph’s footwear. To think, it was only three years prior that he sat stunned in that same pose, shedding tears of anguish with his franchise’s future appearing bleak. As the baby-faced assassin put the Boston Celtics to sleep in Game 6 of The Finals, the man with the hot hand and cool shoes sat on the floor in disbelief, wiping tears of joy from his green eyes. Under Armour Curry 4 FloTro “Pink” Under Armour Curry 4 FloTro “Black”įamously, the Curry 4 FloTro became Steph’s sneaker of choice during the 2022 NBA Playoffs as the Warriors went 6-0 when he was wearing the aptly nicknamed “Lucky Lilac” motif. His jam-packed schedule also includes his Under Armour Curry 4 FloTro sneaker releasing at retail July 22 - in both black and pink colorways. The four-time champion has his hands full these days, hitting the links, building a brand, and hosting the ESPYs. If you purchase an independently reviewed product or service through a link on our website, we may receive an affiliate commission.Learn how Stephen Curry’s retro-inspired hybrid sneakers helped carry him to his fourth NBA championship and first Finals MVP honor.Īfter winning another ring in 2022, Stephen Curry is as in-demand as ever. ![]() The guard also had 5 rebounds and 4 assists in the winning effort. To Buy: Curry Flow 8 “Golden Flow,” $160 Ĭurry dropped 62 points on 18-of-31 shooting, including hitting 8-of-16 three-pointers. It can be picked up today via for $160.Īlso, the website has pairs of the “Golden Flow” shoe in grade school sizing available for $130 available, as well as the “Feel Good Flow” iteration in grade school ($130) and pre-school sizing ($80).Ĭurry Flow 8 “Golden Flow.” Courtesy of Under Armour AP Photo/Tony AvelarĪlthough this shoe is not on the market, there are still pairs available of the Curry Flow 8 “Golden Flow,” a bold white and ready version of the performance basketball shoe. AP Photo/Tony AvelarĪ closeup of the Curry Flow 8 that Stephen Curry wore during his career-high 62-point performance. Stephen Curry drops a career-high 62 points in a blue and white Curry Flow 8. Also, it is equipped with breathable and lightweight flat knit uppers with supportive synthetic overlays, bootie construction for a sock-like fit and flexible Pebax plates for support and stability. The tech-loaded shoe marks the debut of Under Armour’s lightweight UA Flow cushioning, which was created with bounce and grip in mind. BDT Buys $100M Worth of Under Armour From Kevin Plank
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